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Volvo Ocean Race

La salida en Alicante de la Volvo Ocean Race generó un impacto económico de 96 millones de euros

Es el evento que atrajo a más visitantes a la Comunitat Valenciana, por encima del Arenal Sound, el Valencia Moto GP o el maratón de Valencia

EFE

Radio Alicante08/03/2018 - 13:29 UTC

Alicante

La organización de la Volvo Ocean Race ha presentado en Alicante las cifras del impacto económico generado por la salida de la edición 2017-2018 desde la ciudad, cifrado en 96,2 millones de euros, de los que 68,6 fueron para la Comunidad Valenciana.

Esta cifra representa un aumento del 7,6% con respecto a la edición 2014-15, y genera el equivalente a 1.700 empleos anuales en España (1.270 en la Comunidad Valenciana), según el estudio independiente realizado por la consultora Price Waterhouse Coopers (PwC) sobre la Volvo Ocean Race en la Comunitat Valenciana y España.

La ciudad recibió 345.602 visitantes desde el 11, día de la apertura del Race Village, al 22 de octubre, día de la salida, de 2017.

Antonio Bolaños, director gerente de la Volvo Ocean Race, ha destacado la repercusión del evento. "Además de los números que refuerzan el éxito del evento un año más, en esta edición hemos crecido exponencialmente en muchas áreas".

"La primera es la empresarial, por el notable crecimiento de los invitados corporativos. La segunda es la social por el gran éxito que tuvo el pabellón de la Comunitat Valenciana, que se convirtió en un foro que acogió a innumerables representantes locales, así como el destacado enfoque solidario que tuvo el Race Village. La tercera es la sostenibilidad, ya no solo por el mensaje que se ha transmitido para cuidar los océanos, sino por los compromisos concretos que se han generado", ha detallado Bolaños.

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El impacto directo en la Comunitat Valenciana ascendió a 68,6 millones de euros en el PIB, un 3,3% más que en la edición 2014-15. Los sectores de actividad más beneficiados fueron el de comercio, alojamiento y el de restauración, con más de 10 millones de euros cada uno de ellos.

Jordi Esteve, responsable del estudio de Price Waterhouse Coopers, ha puesto en contexto los resultados del informe. "Este estudio evidencia los grandes beneficios económicos que le aporta a una ciudad, una región y a un país acoger la salida de un evento como la Volvo Ocean Race".

"El impacto que tiene la Volvo Ocean Race comparado con el que tienen otros grandes eventos, sean deportivos o no, es un buen referente para valorar su importancia", ha concluido Esteve.

El citado informe señala que el gasto realizado a nivel nacional asciende a casi 62 millones de euros, de los cuales más de la mitad fueron desembolsados en Alicante por los 345.602 visitantes (63.500 extranjeros) que, del 11 al 22 de octubre de 2017, visitaron el ''Race Village'' de la regata.

Esta cifra representa un incremento del 10,3% con respecto a 2014-15 (313.463 visitantes) y del 17,6% en relación a 2011-12 (294.000).

El estudio de PwC estima en más de 41 millones de euros el efecto positivo sobre la recaudación fiscal (IRPF, IVA, etc) a nivel nacional como consecuencia del incremento de la actividad económica y el empleo generado por la Volvo Ocean Race 2017-18.

Otro dato muy interesante es que la salida de la Volvo Ocean Race desde Alicante es el evento que atrajo a más visitantes a la Comunitat Valenciana, por encima de todos los grandes festivales de música (Arena Sound, 300.000) u otros grandes acontecimientos deportivos como el Valencia Moto GP (80.000) o el maratón de Valencia (28.065).

Uno de los aspectos más valorados ha sido la enorme repercusión internacional que ha tenido Alicante gracias a albergar la salida de la regata. Más de 10.000 noticias en prensa escrita y webs citan a la ciudad como Puerto de Salida de la Volvo Ocean Race.

Además, se generaron más de 753 noticias y programas de televisión que sumaron una audiencia total acumulada de más de 200 millones de telespectadores desde 1 de julio al 10 de diciembre de 2017, según datos aportados por la empresa especializada en marketing deportivo SMG Insight.

La repercusión mediática de la salida, directamente relacionada con la marca Alicante, supera ya los 36 millones de euros.

Alicante ha sido Puerto de Salida de la Volvo Ocean Race en las cuatro últimas ediciones de la regata y volverá a serlo en las dos próximas ediciones (posiblemente en 2020 y 2023). La ciudad también es sede de la oficina central de la organización desde 2010 y, desde 2011, del Museo Volvo Ocean Race, que en 2017 batió su récord de visitantes, con 73.421.

 
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Sociedad Española de Radiodifusión, S.L.U. realitza una reserva expressa de les reproduccions i usos dels programes radiofònics, les obres i altres prestacions accessibles des d'aquest lloc web a mitjans de lectura mecànica o altres mitjans que siguin adequats amb aquesta finalitat de conformitat amb l'article 67.3 del Reial decret llei 24 /2021, de 2 de novembre.

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anuales en España (1.270 en la Comunidad Valenciana), según el estudio independiente realizado por la consultora Price Waterhouse Coopers (PwC) sobre la Volvo Ocean Race en la Comunitat Valenciana y España."},{"_id":"2ZQIQMBZE5D2LCVOXVNHCMQZNQ","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>La ciudad recibió 345.602 visitantes desde el 11,</strong> día de la apertura del Race Village, al 22 de octubre, día de la salida, de 2017."},{"_id":"J5JZQCLKP5C5JHFMRF5BX4HS24","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Antonio Bolaños, director gerente de la Volvo Ocean Race, ha destacado la repercusión del evento. \"Además de los números que refuerzan el éxito del evento un año más, en esta edición hemos crecido exponencialmente en muchas áreas\"."},{"_id":"B2QIG6Q4ABE6RICJV2L3IQTEMU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"\"La primera es la <strong>empresarial</strong>, por el notable crecimiento de los invitados corporativos. La segunda es la <strong>social</strong> por el gran éxito que tuvo el pabellón de la Comunitat Valenciana, que se convirtió en un foro que acogió a innumerables representantes locales, así como el destacado enfoque solidario que tuvo el Race Village. La tercera es la <strong>sostenibilidad</strong>, ya no solo por el mensaje que se ha transmitido para cuidar los océanos, sino por los compromisos concretos que se han generado\", ha detallado Bolaños."},{"_id":"TPV4QQYI2ZDW3B5AO4KFGFXHTA","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>El impacto directo en la Comunitat Valenciana ascendió a 68,6 millones de euros en el PIB</strong>, un 3,3% más que en la edición 2014-15. Los sectores de actividad más beneficiados fueron el de comercio, alojamiento y el de restauración, con más de 10 millones de euros cada uno de ellos."},{"_id":"PFHEOYZMPFBGXCAVYOYAAEUE6Y","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Jordi Esteve, responsable del estudio de Price Waterhouse Coopers, ha puesto en contexto los resultados del informe. \"<strong>Este estudio evidencia los grandes beneficios económicos que le aporta a una ciudad</strong>, una región y a un país acoger la salida de un evento como la Volvo Ocean Race\"."},{"_id":"IRI2TTDER5AVZDJY4JGJWPEVKU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"\"El impacto que tiene la Volvo Ocean Race comparado con el que tienen otros grandes eventos, sean deportivos o no, es un buen referente para valorar su importancia\", ha concluido Esteve."},{"_id":"NW6JPDDE5VHGLPW5P33OADP6RU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"El citado informe señala que el gasto realizado a nivel nacional asciende a casi 62 millones de euros, de los cuales más de la mitad fueron desembolsados en Alicante por los 345.602 visitantes (63.500 extranjeros) que, del 11 al 22 de octubre de 2017, visitaron el ''Race Village'' de la regata."},{"_id":"B5MSVRCJ2RDJ3HR37HLMWE3UKU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Esta cifra representa un incremento del 10,3% con respecto a 2014-15 (313.463 visitantes) y del 17,6% en relación a 2011-12 (294.000)."},{"_id":"XYDYGUBAE5CALMWEBHMVMQALBU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>El estudio de PwC estima en más de 41 millones de euros el efecto positivo sobre la recaudación fiscal (IRPF, IVA, etc) a nivel nacional</strong> como consecuencia del incremento de la actividad económica y el empleo generado por la Volvo Ocean Race 2017-18."},{"_id":"VKZ5VUIQX5AFTP2ITX5X5TXYO4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Otro dato muy interesante es que la salida de <strong>la Volvo Ocean Race desde Alicante es el evento que atrajo a más visitantes a la Comunitat Valenciana, por encima de todos los grandes festivales de música (Arena Sound, 300.000) u otros grandes acontecimientos deportivos como el Valencia Moto GP (80.000) o el maratón de Valencia (28.065).</strong>"},{"_id":"OSOHSEIWQBEUJN5LVNYOGY2YVU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Uno de los aspectos más valorados ha sido la enorme repercusión internacional que ha tenido Alicante gracias a albergar la salida de la regata. Más de 10.000 noticias en prensa escrita y webs citan a la ciudad como Puerto de Salida de la Volvo Ocean Race."},{"_id":"O77WOCIVPFG5VH7T4TEEBBT72A","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Además, se generaron más de 753 noticias y programas de televisión que sumaron una audiencia total acumulada de más de 200 millones de telespectadores desde 1 de julio al 10 de diciembre de 2017, según datos aportados por la empresa especializada en marketing deportivo SMG Insight."},{"_id":"EWZHE4RDBFAOFB2U3N4RHH54ZI","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>La repercusión mediática de la salida, directamente relacionada con la marca Alicante, supera ya los 36 millones de euros.</strong>"},{"_id":"R7NWTNO6GFGKVFBW7UF7BBTQZY","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Alicante ha sido Puerto de Salida de la Volvo Ocean Race en las cuatro últimas ediciones de la regata y volverá a serlo en las dos próximas ediciones (posiblemente en 2020 y 2023). 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